How it Works
Our privacy technology allows respondents to share their data from various platforms
Real respondents will always have consistent digital identities, while fraudsters rarely do.
Stop bots and frauds
Prove authenticity
Reduce overclaiming
Challenges
Frauds waste time, money and reflect badly on you and your research.
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Sample vendors provide poorly verified candidates from unknown sources
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Bots farms submit hundreds of fake responses through automation
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Respondents overclaim their experience and knowledge
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Valid completes can be rejected as there is no accepted way to prove respondent authenticity
... and AI makes fraud easier, faster and cheaper than ever
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Fraud and declining quality
Market research agencies are facing increasing levels of fraud, duplicate participation, AI-assisted survey completion and respondent overclaiming.
As fraud becomes more sophisticated, traditional validation methods are becoming less reliable, reducing confidence in research outcomes.
Profiling LLM
Limited visibility into external supply
Many agencies rely heavily on third-party sample providers but have limited visibility into how respondents were sourced, verified or qualified.
This creates challenges around supplier quality, reconciliation disputes and client trust.
We give you the tools — and the proof — to clean your panel, with confidence.
For Researchers
Assess the quality and authenticity of external sample suppliers before poor data impacts research outcomes.
SuperMarketer helps researchers validate respondent identity, reduce fraud and measure survey fit using Trust Passports and behavioural verification signals.
Avoid wasted interviews and protect the integrity of your hiring process.
Reliance on Self-Reported Data
Much of the industry still depends on self-reported demographic, professional and interest data.
This limits profiling accuracy and makes it difficult to confidently identify specialist or high-value audiences.
A new approach to fraud
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Does your LinkedIn network match your claim of being a physician?
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Does your YouTube watch history reflect being German?
Our Risk Score captures facts, behaviour and authenticity.
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Does your flight history match with the city they claim to live in?
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Do your hotel bookings reflect a 4-person household?
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Your identity matches across your online profiles
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You verified using a passport on LinkedIn
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You paid for a hotel using matching information
Insights based on real events
We enable organisations to understand respondents based on real digital behaviour rather than claimed interests or survey recall.
By connecting respondent data sources, we help researchers and agencies build a more accurate picture of who their respondents are, what they care about and what they have been exposed to online.
Interest and Intent
Understand real interests and intent signals using behavioural data from platforms like YouTube..
Analyse searches, viewing behaviour and interests to better profile and understand your respondents
Identity and Profile
Validate respondent claims using verified professional and travel data including job history, skills and flight history.
Media Exposure
Measure actual ad exposure instead of relying on recall. Capture ad data to support media effectiveness and attribution studies.
Trust
YOUR RESEARCH
Know your respondents are real people
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who are who they say they are
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and know what they say they know
Make evidence based insights
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sourced from actual behavioural data
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from platforms your respondents use everyday
Proving authenticity and survey fit
Ensure data integrity by verifying every survey participant.
Fraudulent responses and bot activity undermine your research accuracy and inflate costs. Our solution detects synthetic behavior and verifies participant identity — so your insights are based on real people, not fake data.
