TRUST YOUR RESEARCH

Know your respondents are real people.

People who are who they say they are

and know what they say they know.

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Challenges

🔐Fraudulent accounts waste time, money and mean that real respondents are looked over.

📊 Online panels discard 38% of their responses due to quality

🔎Over 20% of respondents self-report untruthful answers during screening

Quality and Trust

Trust your research

Real respondents have years of behavioural data consistent with their claims. Fraudsters do not.
Verify claims across professional background, travel history and media consumption
We give you the tools to prove the authenticity of your respondents to your buyers.

Check out our Risk scoring, our Survey Fit scoring and our Trust Passports.

Data Enrichment

Supercharge your data collection

Understand interests based on years of real-world data.
Validate claims and upcyle lower value panels into specialist B2B and Travel panels.
Measure actual ad exposure instead of relying on recall

Our Profiling AI lets researchers query years of behavioural history

How it Works

Our technology allows users to securely share data from their online accounts to us using official data sharing tools

With the user’s permission, we use this data to verify and enrich respondent profiles for market research, helping researchers confirm that respondents are genuine and that their answers are consistent with their real-world activity

Users choose which data they share, and we only access the data needed for these purposes